Your Web Site Needs to Rule.
Professional Web Site Design Is How You’ll Do It.
If your site is weak, the marketplace’s competitive dynamics can get ahead of you in no time flat.
Your web site is now the critical component in your customer communications whether you sell through retailers or sell direct via e-commerce. If you want a new web site or a reworking of one that exists, the professional web site designers at Acorn CS have the digital firepower to make it happen.
Because the team has worked on hundreds of web sites, they know both the thinking processes and the digital skills needed for an optimal site. That experience enables Acorn CS to make the site look ultra sharp and operate ultra smart. Acorn CS site designs have a decided appeal. They present brands clearly and distinctly. They optimize sales for e-commerce sites. They run smoothly and give the site visitor an intuitive and illuminating experience. And they look great – holding together visually, page after page.
If You’re Uncertain about the Web, Come and Learn What Acorn CS Knows
If you’re like a lot of Acorn’s clients, you are probably concerned that you don’t know what you don’t know. Mona Pennypacker has guided many clients along this technical learning curve, making it a painless and highly productive process.
Usually the first step is a Website Intake Form. This information gets Acorn CS started.
Typical questions are:
- What’s the goal of your new website?
- Who is your audience for your business?
- What does your competition look like on-line?
- What sites do you admire and what sites don’t you like?
Mona interprets the answers to these questions with ease.
Acorn CS has a number of different web design services …but flexibility most always carries the day:
- 1Custom Web Site Design
Mona and her assembled team start from scratch and build to your objectives, your brand, and your sales message. The collaborative approach to custom web site design keeps you as deep in the process as you like. An important consideration: who keeps the web site up-to-date? AcornCS can build to enable client updates – so you’ll have as much or as little DIY as you like.
- 2Website Redesign/Tweaking
Whether your existing site was done by your IT department or a niece who “knew the computer,” there are all sorts of reasons for re-designs. No problem.
Acorn CS objectively audits the existing site with an eye towards keeping what works and improving what doesn’t. If you want to build out a whole new section of an existing site – that can happen. Acorn CS keeps the look consistent and merges the new functionality with what’s there. Website redesign can help keep prices low, but has the potential to drastically increase your site’s productivity.
- 3Re-invigorate an Existing Site
If you’re happy with the site’s productivity but want to update your look, consider a design makeover. Acorn CS freshens graphics and images while maintaining continuity with any design elements your prospects already liked. It’s like a new window display for your store. And it helps just as much – or more!
A Checklist for Making your Website Sticky
Once you’ve gotten people to your website, you’ll want to keep them there. How can you engage the visitor – keep them from clicking out?
An engaged customer drills down into your site and locates what he or she wants. Once engaged, the balance of your site has a chance to do its job.
To really IMMERSE your site visitors, you’ll want a strong design, clear copy and a clear path through the site to a call to action.
Here’s Mona’s Four Rules of Keeping Visitors on your Site:
- Discover Your Aesthetic While Reflecting Your Brand
A custom site has to make the case for your company in a differentiated, compelling, and memorable way. Your brand’s unique appeal is a powerful magnet for your customer’s uptake of your message. The single focus is to make your final site a seamless extension of your marketing efforts, styled to match your brand so that your clients/customers know they are in familiar and welcoming territory when they arrive.
- It’s All About the Experience – Unique Website Design
Does your visitor get a unique experience upon stepping in to your site? Mona and her team build singular sites that connect right away with visitors. They are extraordinary without being expensive. The uniqueness feeds into the site’s recall and retention and encourages visitors to share the URL with others. With unique website design, you can’t lose.
- Easy To Access Information
Some sites create friction with the visitor – hard to navigate, tough to extract the facts, jumbled design. Mona Pennypacker is ruthless about keeping those issues away from your site. She focuses on fresh images and layouts with room for the eye to relax. Headings need to communicate for people who skim read. And support intuitive navigation. These principles – and more – are what Acorn CS employs to keep your visitors glued to your site.
- It’s Simple – Make Sure There’s a Call to Action
When your web site does its job, the visitor at some point will commit to a course of action that may end up in a sale. In the case of e-commerce, it means a purchase or perhaps a visit to the retailer who sells your product. This is the engagement payoff. Let’s not forget it.
When your business is on the line by being on line, you are dealing with a single imperative. Ultimately, you must make a sale.
In all of these rules, it’s important you invigorate your site. That you communicate enthusiasm and excitement. A lot of this will come from your words, so Acorn CS believes in the power of copy as much as they do in the strength of graphics. They have great writers on tap …who will ensure your visitors feel as positive about your product as you do. And convey that with emphatic wordsmithing.