Awesome is What Acorn Does Everyday in Packaging
Your product’s package is also its salesperson. The package makes the first impression and “sets the hook” when it’s done well. Mona Pennypacker and her team know the essentials of getting the most impact from packaging. Usually the “visual real estate” is limited so there’s a premium on deciding visual priorities and text. As with any graphic design service, experience and skill is what works.
Understanding the Retail Context is Critical
Whether your product is elbowing for attention on a store shelf or on a crowded web page, you need to know what will be competing for the consumer’s attention. Good graphic designs companies make this information central to their approach. Knowing the context helps with decisions like turning up the volume on color, using an “intrusive” pattern to get attention, or emphasizing words to communicate more clearly. Mona’s design skills then utilize this knowledge to create packaging that is a magnet for attention.
Understanding the Retail Context is Critical
Whether your product is elbowing for attention on a store shelf or on a crowded web page, you need to know what will be competing for the consumer’s attention. Good graphic designs companies make this information central to their approach. Knowing the context helps with decisions like turning up the volume on color, using an “intrusive” pattern to get attention, or emphasizing words to communicate more clearly. Mona’s design skills then utilize this knowledge to create packaging that is a magnet for attention.
The Best Packaging is an Experience for the Consumer
This simple rule comes from the fact that rarely can potential customers try the product before they buy it. So the package has to make up for that shortcoming by emulating the product experience. Good graphic design companies know that a well-designed package will take the customer through knowing what the product is, describing the benefits of using it, and feeling the satisfaction of achieving what they want. It needs to be a compelling narrative. Design, graphics, pictures and color all come into play to make when we ‘romance the customer’.
Acorn CS graphic design service has produced a wide range of packaging components in a number of different product categories. See our portfolio for samples.
