Printed Materials Still Work

Yes – there is still a place for printed materials in a company’s selling program. It ranges from the mandatory company stationery designs through to capabilities brochures, catalogs, and sell sheets … and maybe newsletters and direct mail packages. So when you make the decision to use print, go with Acorn CS. They excel at the fine art of print design and your company will benefit from it. They know PRECISELY what it takes to keep your brochure on the customer’s desk …..not in the customer’s trash can.

How To Design Strong Print Materials

Acorn’s process for creating great print is similar to their brand development approach. They listen a lot. Again and again. Until their ears ache. When it comes to company brochure designs or stationary designs, open lines of communication are the only way to go.

Here are the important milestones in producing great print:

  • Mona and her crew aren’t much for jargon. They’re direct and forthright, just like their designs. However one acronym they put a lot of faith in is Key Performance Indicators (KPI).Eliciting these product or service indicators before Mona puts a design into the studio is essential. They help Acorn CS distill a top line message and the benefit hierarchy that follows. It ensures that your product message will be read and understood.
  • Acorn CS listens to you and also your marketplace. Research on your customers and product usage is very valuable in telling the commercial story in an un-commercial manner. Your sales force is also a terrific resource – their feedback contributes to building an accurate picture of customer attitudes and behavior.
  • Acorn CS can also test different print messages when a lot is at stake. Because a finished print job is permanent, getting it right is important. Unlike the web, your collateral material, once printed, is fixed until depleted. Let’s get it right the first time!
  • They also bring a financial perspective to print design projects. For example, if you’re generating business with direct mail, consider target audiences and budgets. It might be more effective to produce a $5 mailing piece that converts 25% of the target than a $1 mailing piece that converts 5% of the target. Your math needs to be in line with your objectives.

Acorn CS has produced the following types of collateral for many firms and businesses:

  • Capabilities kit
  • Corporate brochure designs
  • Sales flyers and sell sheets
  • POP materials
  • Posters and billboards
  • Book covers
  • PR kits
  • Sales leave behinds
  • Trade show graphics

Planning and Joy.

That’s what Graphic Design is for Acorn CS.

Print collateral still has a solid role to play in marketing a company. As a leave behind, they are effective reminders of a sales call and the take-away message. As a billboard at a ballpark or on the street, they are aggressive brand promoters. A successful company brochure design can still win clients that would not have found you otherwise. A fund-raising dinner wouldn’t happen without a call to action in the form of an envelope and promotional piece. Print is alive and still vital. Acorn CS is a master of print. They ensure it goes top-of-mind with your prospective buyer or donor.